CMO Advanced Analytics Toolkit

Where to start? From sales pipeline to marketing mix modelling and everything in between. Every question you should be asking as you navigate through the acquisition stage of lifecycle.   

What's next after a customer has been on-boarded?  Looking at early signs of value or quality gaps to segmenting customers to improve product entanglement as the customer becomes more engaged with your brand. 

 A Customer for Life? Have you done enough in the other stages to make a customer loyal? Exploring this critical stage in customer lifecycle to look at ways to prevent, predict and retain customers or exit gracefully to gain back in the future.